MarketOpsIQ
Field operations and shelf price intelligence for CPG brands
MarketOpsIQ replaces spreadsheets, group chats and manual store reports for CPG field teams. Merchandisers snap a shelf photo, AI reads every price, and managers see verified visits, competitor prices and alerts in one place. Taken from zero to two paid pilots with CPG brands.
Role
Product, design & development
Year
2025 - now
Industry
B2B SaaS, CPG
Platform
iOS, Android & web
The problem
CPG brands and distributors lose money at the shelf without seeing it. Prices drift, competitor promotions launch, and field updates disappear into chat threads and spreadsheets. Managers can't tell which stores were visited, whether the checklist was done, or what a competitor changed yesterday.
What I did
Discovery first
Ran customer discovery with field operations teams and turned their calls straight into the roadmap.End-to-end product
Owned the mobile app, the web dashboard and the analytics: verified store visits, in-visit price capture, routes, structured team chat and auto-generated reports.AI price recognition
Scoped and shipped an AI camera feature that reads every price from one shelf photo, after a single customer call and without a formal PM cycle.
Results
2 paid pilots with a CPG distributor
37 field merchandisers, 50+ SKUs and 200+ stores on the platform
Now the team's system of record, replacing manual field operations coordination
Highlights
Merchandiser app for iOS and Android
Web dashboard with KPI reports
AI shelf photo price extraction
Competitor web price monitoring and alerts
Live at marketopsiq.com.
More work
More work
More projects
More projects
Work with me
Tell me what you are building.
Send the idea, roughly when you need it and the budget range. You get a straight answer on whether I am the right person for it, what it would take, and what I would do first.
